Product management has the highest return of investment of any activity in the early stages of product development. It helps to focus on profitable activities and make well-founded fundamental decisions using only pen and paper or a computer. In only a few days of work, product management sets the stage for future success of an endeavor.
When you look at the stories of failed projects or startups, simple product management techniques could have saved roughly a third of them if they were applied right from the start – by changing critical points or by scratching the idea right away before any significant investment.
Product management is not sorcery. You learn to ask the right questions. You gather critical information. You arrange what you got in such a way that a clear course of action is derived. In the end, you write down and communicate the results targeted to your audience. This course lets you practice the PM techniques in two days so that you can start using them on your own. You can either work on your own project, or you develop a new idea from scratch until you have a solid business case and a long to-do list at the end of the course. Most founders figure out these techniques after the second or third failed startup. The next one is then a success. This course increases your chance of first-time success and can save you a lot of time and headache.