Product Launch, Delivery and CRM for Start-ups

Launch preparations already start during the concept phase when your product is engineered to satisfy the desires of your target audience. Already while writing your business plan you can determine which price is appropriate for your product.

With a proper plan and professional approach, you can prepare most aspects of your launch well in advance so that you have your hands free in this intense and exciting phase of the product life cycle.

You will be well-equipped with strong, appealing messages and argumentation techniques when you start approaching your customers and investors, and professional techniques for customer relationship management (CRM) help you to stay organized when the orders and inquiries start flooding in.


  • Who is the ideal customer?
  • Positioning and benefits argumentation
  • Counters to objections
  • CRM principles and tools