Entrepreneurship for Start-ups


Having an idea is great! Evaluating if this idea could be profitable is fun! Transforming a potentially profitable idea into income is a lot of work, but it could also be a lot of fun!

Although entrepreneurship is a lifelong learning process, this course cover all the basic topics you need to know to open a business in Germany, and help you find out where you need further input.


Fundamentals of a start-up

  • Understanding business ideas
  • Evaluating business ideas
  • Intellectual property
  • Market research
  • Competitor analysis
  • Business planning
  • Developing business plans for your own company

Start-up rights and obligations in Germany

  • GmbH, GbR, KG, UG, etc.
  • Taxes
  • Contracts
  • Insurances

Organization and management

  • Understanding business models
  • Corporate and business strategy
  • Risk management
  • Controlling
  • Leadership and organization
  • Team building


  • Financial planning
  • Assessing demand
  • Funding: finding investors, venture capital, business angels, crowdfunding
  • Liquidity

Marketing & Sales

  • Market segmentation
  • Positioning and benefits argumentation
  • Unique selling point
  • Pricing techniques
  • Customer relationship management

People skills

  • Negotiation
  • Facilitation
  • Presenting pitches, presenting to a jury
  • Conflict resolution
  • Time management
  • Efficiency
  • Working alone or in a team

Be a part of the 30% of the companies who survive their first year, and contact us at info@bond-consulting.de